WHAT TO LOOK FOR IN BEAUTY LABELS

I love this time of year when I get to try to explain to the tax accountant what it is that I do especially when deductions for items like stem cells and expensive equipment come up at the same time as French Chocolate. They are all related in some way because we find, test and share all of the best products the world market has to offer.

Just last week someone introduced a new natural line to me that had awesome packaging, tight marketing and even some impressive ingredients, BUT the first ingredient was water and shortly after that was alcohol. The goodies were all the way at the end of the list.

You want the goodies to be closer to the top of the list. Ingredients are listed in the order of concentration by weight. Actives are generally listed as actives. Aloe is a better ingredient that water because it keeps the bacteria counts low and is really great for inflammation and soothing the skin. Companies just don't want to spend the money.

You can check out more great facts by CLICKING HERE.

In the meantime I'll have to put together a better video than the one I found. It does have a few good tips for those who are visual though!